Peter and Moira Botherway – Kiwi Inventors of BOX4BLOX
We live in Warkworth, a small town, about 40 miles north of Auckland, in the North Island of New Zealand, where we operate our company, Simplastix Innovations LTD, from our home office.
We are also the parents of four children, so like most families we have plenty of LEGO® bricks and know all about the hassles of trying to keep Lego tidy in the home.
The BOX4BLOX evolved from one of those classic “light bulb” moments, after Moira had spent nearly an hour sorting the kids’ Lego into a selection of plastic containers, only for our youngest to return home from pre-school and tip them all over the floor.
Simplastix Innovations was established as a sales and marketing company to promote the BOX4BLOX. Our initial marketing focus was in the New Zealand and Australian markets through traditional distribution and retail channels, but it was our introduction to the marketing power of the Internet that totally changed our marketing focus for the BOX4BLOX.
The Internet provides us with the perfect marketing vehicle to promote our product. It enables us to promote the benefits of the BOX4BLOX directly to all you frustrated moms and parents, sick and tired of messy Legos all over the floor.
The major obstacle we had always encountered when selling the BOX4BLOX internationally has been our isolation from major markets and the high cost of shipping from New Zealand. To overcome this problem and in an effort to bring the time and money saving ideals of BOX4BLOX to our international customers we decided to move our manufacturing operation to the markets where we are selling our product
We are now manufacturing the BOX4BLOX at G-P Plastics, a plastic injection molding company in Alhambra, in the greater Los Angeles area. www.gpplastics.com
And have recently commenced manufacturing the BOX4BLOX at Clean Plastic Mouldings, an injection moulding company, near Swansea in Wales in the UK – www.cpmouldings.com
By eliminating these intermediary margins and streamlining our online payment and distribution infrastructure through Amazon.com and Amazon.co.uk, we are now able to offer you the BOX4BLOX at an an affordable and attractive price, where you can order our product with the security of knowing you are dealing with one of the most trusted online retail brands.
Please help us spread the word about BOX4BLOX
If you subscribe to to online chat rooms or discussion groups you may wish to mention the BOX4BLOX and our web site, or maybe write to a magazine – anything that may help us get the word out.
So, many thanks for visiting our web site and we look forward to hearing from you soon when you place your first order for BOX4BLOX.
Peter & Moira Botherway
Simplastix Innovations, LTD
Warkworth, New Zealand