I am Moira Botherway, a Mom of four and my husband Peter and I are the inventors of the BOX4BLOX.
With four children, over the years we have had an awful lot of Lego in our house, with it no doubt being by far the kid's most popular and favorite toy.
But let's face it from a parent's perspective those pesky little plastic bricks can be a real pain in the butt.
In fact the BOX4BLOX evolved from a classic "light bulb" moment, after finding all the kids Lego tipped out over the floor, minutes after I had just spend over an hour sorting it all into a expensive new tackle box I had bought at a Tupperware party.
It was at this moment, I casually mentioned to my husband Peter.
"Someone should invent something to sort Legos like those things they use in the bank to sort coins"
I really should have known better than to say things like that in front of him. Next thing he was cutting holes in the bottom of my Tupperware cake containers and the BOX4BLOX Lego sorter and storage box was born.
We live in Warkworth, a small town, about 40 miles north of Auckland, in the North Island of New Zealand, where we operate our company, Simplastix Innovations LTD, from our home office.
Simplastix Innovations was established as a sales and marketing company to promote the BOX4BLOX. Our initial marketing focus was in the New Zealand and Australian markets through traditional distribution and retail channels, but it was our introduction to the marketing power of the Internet that totally changed our marketing focus for the BOX4BLOX.
The Internet provides us with the perfect marketing vehicle to promote our product. It enables us to promote the benefits of the BOX4BLOX directly to all you frustrated moms and parents, sick and tired of messy Legos all over the floor.
The major obstacle we had always encountered when selling the BOX4BLOX internationally has been our isolation from major markets and the high cost of shipping from New Zealand.
To overcome this problem and in an effort to bring the time and money saving ideals of BOX4BLOX to our international customers we decided to move our manufacturing operation to the markets where we are selling our product.
We are now manufacturing the BOX4BLOX in the United States; at Augustine Plastics, a plastic injection molding company based in Somerset, Pennsylvania – www.augustineplastics.com
By eliminating these intermediary margins and streamlining our online payment and distribution infrastructure through Amazon.com, we are now able to offer you the BOX4BLOX at an an affordable and attractive price, where you can order our product with the security of knowing you are dealing with one of the most trusted online retail brands.
Please help us spread the word about BOX4BLOX.
If you subscribe to to online chat rooms or discussion groups you may wish to mention the BOX4BLOX and our web site, or maybe write to a magazine – anything that may help us get the word out.
So, many thanks for visiting our web site and we look forward to hearing from you soon when you place your first order for BOX4BLOX.
Peter & Moira Botherway
Simplastix Innovations, LTD
Warkworth, New Zealand