Down Under Beginnings...
We are Peter and Moira Botherway and we are the inventors of the BOX4BLOX.
We are also the parents of four children, so like most families we have plenty of LEGO® bricks and know all about the hassles of trying to keep Lego tidy in the home.
The BOX4BLOX evolved from one of those classic "light bulb" moments, after Moira had spent nearly an hour sorting the kids' Lego into a selection of plastic containers, only for our youngest to return home from pre-school and tip them all over the floor.
Simplastix Innovations was established as a sales and marketing company to promote the BOX4BLOX. Our initial marketing focus was in the New Zealand and Australian markets through traditional distribution and retail channels, where we have sold over 50,000 units, but it was our introduction to the marketing power of the Internet that totally changed our marketing focus for the BOX4BLOX.
The Internet provides us with the perfect marketing vehicle to promote our product. It enables us to promote the benefits of the BOX4BLOX directly to all you frustrated moms and parents, sick and tired of messy Legos all over the floor.
Plus, by eliminating intermediary margins and streamlining our distribution we are now able to offer you the BOX4BLOX at an an affordable and attractive price.
The major obstacle we have always encountered when selling the BOX4BLOX internationally has been our isolation from major markets and the high cost of shipping from New Zealand. To overcome this problem and in an effort to bring the time and money saving ideals of BOX4BLOX to the shores of America, we decided to move our manufacturing operation to the USA.
We are now manufacturing the BOX4BLOX at G-P Plastics, a plastic injection molding company in Alhambra, near Los Angeles, who also warehouses and arranges shipping of your order, via UPS.
G-P Plastics Factory in Alhambra, California - www.gpplastics.com
By working in conjunction with G-P Plastics, we can keep our prices low, provide prompt delivery via UPS and are able to confidently provide you with our 90 day money back satisfaction guarantee.
Please help us spread the word about BOX4BLOX in America
If you subscribe to to online chat rooms or discussion groups you may wish to mention the BOX4BLOX and our web site, or maybe write to a magazine - anything that may help us get the word out.
So, many thanks for visiting our web site and we look forward to hearing from you soon when you place your first order for BOX4BLOX.
Peter & Moira Botherway